TSE Book Cover Front

The Standards Effect

The Standards Effect reveals how to strategically manage standards to create clarity, eliminate inefficiencies, and fuel innovation. Written by our CEO and Co-Founder, Kadir Özbayram, the book delivers actionable frameworks and proven insights to elevate enterprises at scale — and transform personal productivity and leadership in the process.

Set the Standard. Shape Your Future. 

TEASER

Six high-energy episodes. Real stories. Practical frameworks.

This is the first-ever series that shows you how to turn standards into your ultimate competitive edge—and reshape how you lead, build, and innovate.

Episode #1 premieres October 30, followed by a new episode every Thursday at 15:00 CEST, leading up to the grand finale (Episode #6) on December 4, 2025.

The Standards Effect Video Series Teaser

EPISODE #1

Most transformations collapse not because of money or talent — but because the pieces don’t click. In this episode, Lego bricks reveal why standards are the hidden accelerator of change.
TSE Episode 1 Cover
Why 70% of Transformations Fail, and How Standards Fix Them.

EPISODE #2

Great ideas die in politics unless you master topic, people, and timing. Here you’ll learn the rTPT Principle — the playbook to turn resistance into ownership.
TSE Episode 2 Cover
The rTPT Principle: Aligning the Right Topic, People, and Time for Success.

EPISODE #3

Standardize everything and you kill innovation. Standardize nothing and chaos wins: The Standards Balance Matrix shows leaders how to strike the right balance.
TSE Episode 3 Cover
The Balance Matrix: What to Standardize, What to Ignore


EPISODE #4

Zombie standards look official but fail in practice. This episode reveals the four vital organs every standard needs to stay alive and trusted.
TSE Episode 4 Cover
The Anatomy of a Standard: The 4 Vital Parts for Success

EPISODE #5

Standards don’t live in PowerPoints — they live in people. Learn how culturestakeholder buy-in, and the right organizational setup make standards real.
TSE Episode 5 Cover
Culture. Stakeholders. Structure. How to Build the Standards Management Organization That Works

EPISODE #6

Capabilities define what you can do, processes define how you do it. Discover the world’s first Standards Management Capability Model, and the 8-step process that turns standards from theory into transformation.
TSE Episode 6 Cover
The Secret Ingredient of Standards Success: The Capability Model and 8-Step Process

TEASER

Six high-energy episodes. Real stories. Practical frameworks.

This is the first-ever series that shows you how to turn standards into your competitive edge.

Artboard 1

EPISODE #1

Most transformations collapse not because of money or talent — but because the pieces don’t click. In this episode, Lego bricks reveal why standards are the hidden accelerator of change.

Why 70% of Transformations Fail, and How Standards Fix Them.
Artboard 1

EPISODE #2

Great ideas die in politics unless you master topic, people, and timing. Here you’ll learn the rTPT Principle — the playbook to turn resistance into ownership.

The rTPT Principle: Aligning the Right Topic, People, and Time for Success.
Artboard 1 copy 3

EPISODE #3

Standardize everything and you kill innovation. Standardize nothing and chaos wins: The Standards Balance Matrix shows leaders how to strike the right balance.

The Balance Matrix: What to Standardize, What to Ignore
Artboard 1 copy

EPISODE #4

Zombie standards look official but fail in practice. This episode reveals the four vital organs every standard needs to stay alive and trusted.

The Anatomy of a Standard: The 4 Vital Parts for Success
Artboard 1 copy

EPISODE #5

Standards don’t live in PowerPoints — they live in people. Learn how culture, stakeholder buy-in, and the right organizational setup make standards real.

Culture. Stakeholders. Structure. How to Build the Standards Management Organization That Works
Artboard 1 copy

EPISODE #6

Capabilities define what you can do, processes define how you do it. Discover the world’s first Standards Management Capability Model, and the 8-step process that turns standards from theory into transformation.

The Secret Ingredient of Standards Success: The Capability Model and 8-Step Process
Artboard 1 copy