Structural Truth
We pursue clarity over comfort. We say what the enterprise actually is, not what people want it to be. Our work makes hard reality visible, navigable, and actionable.
SINCE 2015
We define Enterprise Design.
We define the discipline of Enterprise Design and build the systems that make sustainable transformation executable. This is the work. Not transformation theatre. Not consulting with a dashboard. Actual, structured, repeatable discipline, delivered by people who love what they do.
THE MANIFESTO
Design the enterprise you actually want to run.
Most enterprises aren't designed. They are accumulated. Layers of legacy. Processes nobody questions. Technology stitched together by good intentions and quarterly urgency. Strategy rewritten every year. Architecture unchanged for a decade.
Everyone works hard. Few feel aligned. And change? It feels like survival.
Here is the part nobody says out loud: you are allowed to redesign it.
You are allowed to question the structure. To align strategy with reality. To connect architecture to value. To stop patching and start shaping.
But you can't redesign what you can't see. That is why YouDesign exists.
We give you a living, connected model of your enterprise. Not a slide deck. Not documentation. Not another dashboard. A shared, visible design of how your enterprise actually works. How value flows. Where friction hides. What initiatives collide. What capabilities matter. Where money leaks. Where alignment breaks.
So you can redesign it intentionally. And evolve it continuously.
OUR STORY
Ten years of pioneeringEnterprise Design on ServiceNow.
From a conviction in 2015 that enterprises can be designed, to a Gartner Magic Quadrant Visionary and three-time TOP 100 Innovator. Here is how we got here — and where we are heading.
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2015
Founded in Cologne
ins-pi established with a single conviction. Enterprises can be designed. And when they are, everything changes. -
2016
UPM·X ships
The first Enterprise Architecture suite built natively on ServiceNow, with an extensive metamodel. Enterprise Design starts running on the system of record. -
2017
Designer joins the family.
Real-time diagramming and modeling on ServiceNow as its own product line. -
2019
Freelucy is born.
The simplest way to manage CI relationships in ServiceNow. Drag. Drop. Relationship done. Adoption moves fast. -
2022
TOP 100 Innovator. Top Employer.
Recognition from two directions at once. The practice is working. So is the team behind it. -
2023
ins-pi lands in the Americas.
Miami office opens. Second TOP 100 Innovator award. Growth Champion designation. FT1000 Fastest-Growing Companies. -
2024
YouDesign ships. AI arrives.
The first YouDesign product goes live. AI-era Portfolio Management joins the practice. Third consecutive TOP 100 Innovator. Gartner recognizes us as a Magic Quadrant Visionary. -
2025
Growth Champion. Europe's fastest.
Ranked #11 in category. FT1000 Europe's Fastest Growing Companies. Among the top 5 innovators on the updated Gartner Magic Quadrant. -
2026
The YouDesign Enterprise Transformation Suite launches.
Five products. One coherent discipline.
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YouDesign Freelucy enhances with awesome features, and stays free.
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New product YouDesign Blueprints launches.
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YouDesign is renamed to YouDesign Models.
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YouDesign BPM becomes YouDesign Processes.
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UPMX becomes YouDesign Command, the Transformation OS™ for any enterprise.
NEW Product: Blueprints YouDesign → Models BPM → Processes UPMX → Command -
THE SHIFT
When enterprises are designed, everything changes.
- Reacting Shaping
- Accidental Intentional
- Fragmented Connected
- Exhausting Aligned
- Once Continuously
500+
Enterprises worldwide
10 years
of Enterprise Design practice
2
Offices: Cologne · Miami
THE FIVE PRINCIPLES
Structure is our rebellion.
Practitioner Authority
We build for people who do the work. Our tools, our language, and our thinking come from inside enterprise reality — not from analyst abstractions or vendor optimism.
Disciplined Mischief
We challenge the status quo with precision and infectious energy. Slightly rebellious against entropy. Structure is how we rebel, and we have fun doing it.
Continuous Design
Transformation is never done. It is steered. Enterprise design is a practice, not a project. Our software is built for continuous evolution, not one-time implementation.
Intelligent Restraint
We say more with less. In product design, in language, in visual identity, every element earns its place. Noise is the enemy of authority.
Transformation without structure is just expensive chaos.
AI-ERA POSITIONING
AI amplifies design.
It does not replace it.
Every enterprise software company now claims to be AI-powered. We are precise about what our AI capability delivers — and what it requires from the human.
AI accelerates structural decisions by surfacing patterns humans would miss. It reduces the cost of maintaining an accurate enterprise model. It enables scenario modeling at a speed that changes how organizations plan.
It does not replace the enterprise architect. It does not make strategic decisions. AI gives the human designer more leverage. The human still makes the call.
We are here to help you design the enterprise you actually want to run.
Not to optimize chaos. Not to document the past. To design what comes next.