Enterprise Architecture on ServiceNow | ins-pi — the Enterprise Design company

We are the Enterprise Design company

Design the enterprise you actually want to run.

We bring enterprise architecture, business processes, transformation management, and IT governance together in one living system. We call this Enterprise Design.

Explore Suite

100% native on ServiceNow TOP 100 Innovator Visionary Vendor

Trusted by

A selection of the 500+ enterprise teams we work with.

"ins-pi is the one that gives us a lot of benefits for much less effort. There's no synchronisation problems with CMDB, the tools are easy to use, and we get a huge amount of support from yourselves as suppliers and professional services."

Enterprise Architect · Insurance Company

"It's a real opportunity for us to grow our maturity level and improve how we work as a team and a function."

CIO · Financial Institute

"We can articulate our estate in lots of different ways — provide lots of different metrics by cost, by whether it's in support or out of support. All the good stuff we've seen in the dashboard."

Solution Architect · Energy Industry

"We bought the tool to improve our enterprise architecture capability and maturity... and we can see a clear roadmap of getting to the next maturity level."

Business Architect · LifeScience Company

"Getting [technical debt] out of a spreadsheet: We're no longer using spreadsheets to manage technical debt. It's in the tool itself. We'll be recording design decisions that we can link to the debt."

ServiceNow Architect · Managed Service Provider

Our view on AI

AI should amplify your design. Not burn your tokens.

"AI-native" is the most abused phrase in enterprise software right now. High-quality UX does not require an LLM behind every button. Burning tokens on interactions that could be a proper dropdown is bad TCO, bad ROI, and bad design.

01 No AI.

The right answer, most of the time.

Great UX is decades of discipline, not a token stream. Most of our products do not need AI to be excellent. So we do not force it in.

02 Our own SLM

Purpose-built. Private. Yours.

The ins-pi TOS Small Language Model. Trained for Enterprise Design. Runs on your data, inside your boundary. No third-party model. No data sharing. No vendor leakage.

03 Third-party LLM

Best-in-class LLMs. Your data stays safe.

For work where frontier LLMs genuinely help, we use them. Confidential data is masked before any request leaves your instance. Power without the spill.

The five principles

Structure is our rebellion.

Structural Truth

We pursue clarity over comfort. We say what the enterprise actually is, not what people want it to be.

Practitioner Authority

We build for people who do the work. Our tools and language come from inside enterprise reality.

Disciplined Defiance

We challenge the status quo with precision and conviction. Structure is how we rebel.

Continuous Design

Transformation is never done. It is steered. Enterprise design is a practice, not a project.

Intelligent Restraint

We say more with less. In product, in language, in identity. Every element earns its place.

"Transformation without structure is just expensive chaos."—ins-pi

Five products.

One coherent discipline.

Freelucy

Blueprints

Models

Processes

Command