ins-pi | The Enterprise Design Company

We are the Enterprise Design company

Design the enterprise you actually want to run.

We bring enterprise architecture, business processes, transformation management, and IT governance together in one living system. This is Enterprise Design.

Explore Suite

100% native on ServiceNow TOP 100 Innovator Visionary Vendor

YOUDESIGN ENTERPRISE TRANSFORMATION SUITE

Five products.

One coherent discipline.

A clean path from first discovery to full control. Each product makes you say "how did we work without this?" Built natively on ServiceNow.

Freelucy

Drag. Drop. Relationship done.

The fastest way to create CI relationships in ServiceNow.

Explore Freelucy

NEW

Blueprints

See it. Fix it.
Govern it.

Continuous architecture compliance, scored live.

Explore Blueprints

Models

Live diagrams. Always current. Always yours.

Real-time diagramming and modeling that never goes stale.

Explore Models

Processes

Design it. Wire it. To everything.

BPM connected to your real enterprise assets.

Explore Processes

Coming Soon

Command

The Transformation OS™ for your enterprise

Formerly UPMX, now AI-augmented governance for transformation at scale.

Explore Command

Trusted by

A selection of the 500+ enterprise teams we work with.

"ins-pi is the one that gives us a lot of benefits for much less effort. There's no synchronisation problems with CMDB, the tools are easy to use, and we get a huge amount of support from yourselves as suppliers and professional services."

Enterprise Architect · Insurance Company

"It's a real opportunity for us to grow our maturity level and improve how we work as a team and a function."

CIO · Financial Institute

"We can articulate our estate in lots of different ways — provide lots of different metrics by cost, by whether it's in support or out of support. All the good stuff we've seen in the dashboard."

Solution Architect · Energy Industry

"We bought the tool to improve our enterprise architecture capability and maturity... and we can see a clear roadmap of getting to the next maturity level."

Business Architect · LifeScience Company

"Getting [technical debt] out of a spreadsheet: We're no longer using spreadsheets to manage technical debt. It's in the tool itself. We'll be recording design decisions that we can link to the debt."

ServiceNow Architect · Managed Service Provider

Our view on AI

AI should amplify your design. Not burn your tokens.

"AI-native" is the most abused phrase in enterprise software right now. High-quality UX does not require an LLM behind every button. Burning tokens on interactions that could be a proper dropdown is bad TCO, bad ROI, and frankly bad design.

01 No AI.

The right answer, most of the time.

Great UX is decades of discipline, not a token stream. Most of our products do not need AI to be excellent. So we do not shoehorn it in.

Freelucy
Blueprints
Processes
Designer

02 Our own SLM

Purpose-built. Private. Yours.

The ins-pi TOS Small Language Model. Trained for Enterprise Design. Runs on your data, inside your boundary. No third-party model. No data sharing. No vendor leakage.

Command

03 Third-party LLM

Best-in-class LLMs. Your data stays safe.

For work where frontier LLMs genuinely help, we use them. Confidential data is masked before any request leaves your instance. Power without the spill.

Models
Command

The five principles

Structure is our rebellion.

Structural Truth

We pursue clarity over comfort. We say what the enterprise actually is, not what people want it to be.

Practitioner Authority

We build for people who do the work. Our tools and language come from inside enterprise reality.

Disciplined Mischief

We challenge the status quo with precision and infectious energy. Structure is how we rebel.

Continuous Design

Transformation is never done. It is steered. Enterprise design is a practice, not a project.

Intelligent Restraint

We say more with less. In product, in language, in identity. Every element earns its place.

"Transformation without structure is just expensive chaos."—ins-pi

Five products. One coherent discipline.